Listen up, pardner. If you’re planning to pinch a caravan from Airdrie, north of Calgary, think again. Western Wayne, a 30-foot cowboy with a huge hat and a mean disposition, guards the Western RV caravan shop… and this Big shoots first and asks questions later!
Wearing a tough-guy snarl reminiscent of a young Sam Elliott, Wayne’s towered over Alberta’s desolate prairies for decades. He’s impossible to miss, fun to take photos with, and just so dadgum full of character.
Despite his bad boy swagger, this Canadian casanova is a much-loved member of the community. With clothes made of cotton and a moustache made of machismo, this son of the soil is here to chew tobacco and break hearts… and he’s all out of tobacco!
Wayne’s also the biggest fan of the Calgary Flames hockey team around – literally! Lately he’s been sporting their crimson sporting blouse, with opposition fans risking a shot from an oversized Colt 45 if they stop by. Thankfully, the only thing Wayne fired at this lifelong Kansas City Scouts fan was a gruff smile.
Although he never seems to age and has been lovingly maintained by his owners, Wayne can be a forgetful chap. He left his Hat n’ Boots in Seattle after a particularly raucous evening with the Fremont Troll. We’ve all been there! Don’t worry, because this desperado has plenty of padres to look out for him.
He looks like a lone ranger, but Wayne’s assembled an intimidating posse in Airdrie. A few burly bears, a massive motorbike, and a super scary Shrek statue all live at the RV shop. Not surprisingly, Wayne also has a big cock… oi, stop giggling! I’m talking about the sizeable rooster standing off to his right. That’s one of the biggest peckers I’ve seen in months!
No Wayne, no gain!
Long before he became a proud Canuck, this king-sized Cowboy roamed the plains of the United States. He first appeared in Idaho during the 1950s, protecting the Spokane Interstate Fair from cattle rustlers and injuns.
“He was on the fairgrounds down in Spokane for about 30 years,” Brandon ‘Keith’ Urban, operations manager and part owner of Western RV, told a dumbfounded reporter. “Naturally, a 30-foot-tall cowboy, I’m sure he was the star of the show – he was a big part of the fair down in Idaho.”
With peace returned to the town, Wayne turned his attention to Idaho’s burgeoning fashion industry, taking up residence in front of a westernwear store in trendy Coeur d’Alene. His freshly-pressed shirts and super-cute slacks lured trendy cowpokes in their droves for two decades.
Then the world changed. The kids were more interested in baggy jeans and revealing mesh singlets than hard-wearing, all-weather ponchos, and the boutique closed. Wayne’s gruff fashion advice was no longer needed.
“The store was liquidating all of their assets and a friend of our family was down in Idaho and spotted the cowboy for sale,” Urban explained. “They suggested it’d be a great iconic figure to be perched out front of Western RV.
“This was around the time when we were building the dealership in Airdrie and wanted to stand out, so we purchased Western Wayne in 2000 and he has stood out front of the dealership ever since then.”
Sales, understandably, quadrupled overnight. It’s a common phenomena, with similar results at car yards holding Lefty the Pink Buffalo, the Big Oyster and the Mini Harbour Bridge. If only Big Things had such an effect on the popularity of my Bumble profile.
Wayne’s World
These days Wayne is as much an icon of Alberta as mullet haircuts and Bret ‘The Hitman’ Hart.
“As any city grows, the landmarks that have been fixtures in that city kind of grow with it,” Mr Urban exhaled. “You can look at any city – the Calgary Tower has been an iconic landmark in Calgary for many years – and although Airdrie has the water tower, it doesn’t have any other types of towers or iconic symbols.
“I’d argue that the cowboy, he’s right up there. He’d be in the top five.”
Wayne’s certainly earning his keep. I popped into Western RV for a quick photo op and a cup of their famous coffee, and drove out of there with a brand new 2022 CrossRoads RV Hampton trailer with a full kitchen, fireplace, home cinema and rose cold finishings.
Sure, some might argue that a 41-foot-long wagon capable of sleeping eight robust travellers is a bit much for a single gent who largely shuns human interaction, but Western Wayne is a helluva salesman – yeeeeehaw!
A note from the inimitable Bigs Bardot: You might be wondering why Land of the Bigs correspondent, and legendary cowpoke, Biggie the Kid wasn’t there to meet Western Wayne. Unfortunately Biggie has been banned for life from entering Canada after a well-intentioned encounter with Shania Twain went awry. It’s probably for the best – Airdrie ain’t big enough for two of ’em!
